A few quick questions

[00:00] So let's just start with your idea behind the company, your vision and what have you [00:15] done so far and I just want to understand the basic of your company etc. [00:19] You started as a small architecture firm, I was joining with some builders and all [00:24] and doing their engineers, I was like a part of their company, like a consultant. [00:28] And then slowly it became like my own establishment where now I am taking up turnkey projects. [00:33] I am doing the entire design and execution of the project. [00:37] So it can be architecture, it can be interiors. [00:39] Right now we are not having too many architecture in terms of execution, [00:43] but we have in design and the interior part we are doing execution with execution. [00:48] So now we have teamed up with some factories like that and then we are getting the whole project executed. [00:53] Initially I was open to any market like for example if it's commercial, if it's residential, [00:59] as long as it's going to be good something relevant to nice designing or some innovative things [01:04] then we were going in. Like I have done one Rittham wedding when you design, [01:08] it is completely from architecture to interiors both we have done. [01:11] Right, okay. [01:12] The design part, execution was not from me. [01:15] Okay. [01:16] But we did, it's only me who has done an entire designing. [01:19] For if you see it's in ECR, it's in Chennai. [01:22] You can see that website. [01:24] And we have done some villas for Jones Foundation. [01:27] But right now we are not in such a good rapport with them. [01:29] But we have done entire design for interiors, got it executed. [01:34] Their own office we have done. [01:36] So commercial and residential I have done both. [01:39] Okay. [01:40] Right now I want to focus on both only, whichever is going to be like with execution. [01:45] So we are like targeting audience where we can get the complete design and execution package. [01:50] If I have to be part of bigger teams, I'm still open to it. [01:53] But it should be bigger teams. [01:55] Okay. [01:56] For example, it's a very big IT building or something and we are getting office interiors. [02:00] It's like you're part of that entire team that is also fine with me. [02:04] So I am looking at opportunities like this. [02:06] What your digital marketing has to help me is get me projects residential. [02:10] I should have openings in all these things and you have to showcase me like we are open to all these things. [02:16] Right. [02:17] That is what I want from you. [02:19] Right, right. [02:20] So that's how I want to grow. [02:22] Yeah. [02:23] First of all, I'd said your work and it's really good and it's really pretty because I have a couple of other clients as well. [02:30] And they've done it in Raj Pushpa province here. [02:33] And your work is, you have a really good eye for design is what it, what was first perception. [02:42] Okay. [02:43] And let me take you through. [02:49] We did approach few digital marketing people already. [02:52] They also had given us some proposal on it. [02:54] But I think my husband has already explained we could not follow up and we could not be providing. [02:58] We were following up more than them following up. [03:01] That was the main issue. [03:04] What are you going to provide for us is what you'll be explaining right now. [03:09] Right. [03:10] So this is the research that they've done on your website and all the additional assets you have. [03:16] So first thing is, let me start with this. [03:24] So currently we have the portfolio. [03:36] We have the proof of work. [03:38] But the thing is that the level of work that you've done is not being represented, represented the way it deserves. [03:46] Because currently when we look at your website, it is generated through and throughout. [03:52] And there are a lot of air related stuff that you can directly see and make out that this is an agent to website. [03:59] That was the first thing that I found out. [04:02] And apart from that... [04:03] What is AI agent? Which one is AI agent? Do you see? [04:06] The complete website. [04:07] Okay. We just approached one person and he did it for us. [04:10] Yeah. [04:11] And also the images that are being used are stock images on the home page and all. [04:16] Home page. [04:17] But the projects are very large only. [04:19] Yeah, I understand. [04:20] Because those were able... [04:22] AI was able to detect those duplicate copies from web. [04:26] And that affects your overall SEO scores by a lot of margin. [04:32] So now we have to change that? [04:34] Yeah. [04:35] The thing is that I would suggest to have the whole website redone. [04:40] Because the quality of your work is not resonating with the website that you're maintaining right now. [04:45] Because right now people, not everyone knows that this is an AI generated website. [04:49] But just wait for three to five months and you will understand that all the websites that you see are all built by Claude. [04:56] And you can easily make out that this is AI generated. [04:59] And that gives a very, very impression when it comes to design studio. [05:02] As in someone looking for design studio. [05:04] And another thing is that when you Google HUE studios, people are able to find your website. [05:12] People are able to find your Instagram. [05:15] But the Google page that they see is of HUE design studio. [05:18] Which is not our studio. [05:20] And what's happening is someone might recommend you to someone. [05:25] And they would search HUE studios and that's the first phone number that they see. [05:29] Of HUE designs. [05:30] You might have lost some leads because of that as well. [05:33] You're just directing your leads to someone else. [05:35] In that way. [05:36] Let me show you. [05:49] So usually this is the one that's coming up. [05:52] And also. [05:57] Maps, no? [05:58] Yeah. [05:59] And also here it's fitness, Lingam Palli. [06:02] This was long back. [06:03] We tried it just then. [06:05] But then we stopped. [06:06] But it's still in the same thing. [06:08] Yeah, we have to update that all else. [06:10] This is the information that will be. [06:11] Update means again I have to pay the just dial. [06:13] You can get it removed all else. [06:15] But first thing is, I would suggest. [06:18] I think we can have this updated also. [06:20] Without paying anything. [06:22] Payment is for the ads. [06:24] For listing it's all free. [06:26] Yes. [06:27] I'm here. [06:28] Sleep Jarvis. [06:30] I'm sorry. [06:32] This is something that I built. [06:34] Inspired from Jarvis. [06:36] Indeed. [06:37] A rather large jar. [06:39] One might say. [06:40] What's on your mind, sir? [06:42] Jarvis sleep. [06:44] Sorry about that. [06:47] So. [06:49] Ah, sleep. [06:50] A rather important topic. [06:52] Especially when one works as late as you do. [06:55] Sir. [06:56] Are you perhaps having a bit of trouble winding down tonight? [06:59] Jarvis, I want you to set up and sleep. [07:05] A charming thought. [07:12] Sir. [07:13] If only I had the physical capacity for such a feat. [07:16] Perhaps a nice cup of chamomile tea for you. [07:18] Instead. [07:19] What would you prefer? [07:21] I simply dim the lights and play some soothing ambient sounds. [07:24] Sorry about that. [07:25] It's still not completely under my control here. [07:28] Right. [07:38] So you'd like me to simulate a click on your controller. [07:40] Just to be absolutely clear. [07:42] Are we talking about a game? [07:45] Much better. [07:46] So yeah. [07:50] Where would we? [07:53] Actually we have to update and just dial. [07:55] Yes. [07:56] And Google business profile is something that. [07:59] Not just helps customer find you but it also helps you. [08:04] Establish and digital identity. [08:08] From an already established entity. [08:12] As in from Google or it may be from just tell all these entities are really important for us to. [08:18] Prove our presence to validate our details. [08:21] So what happens is Google when we search for HSU designs to do it goes through your website. [08:26] Then your Instagram. [08:28] And it finds relevancy in Google business profiles. [08:31] And also some of the high domain authority pages like just tell. [08:35] So all these pages should be on one on a single note. [08:39] Yeah. [08:40] But if I have to get this Google thing it comes under something. [08:43] What was that? [08:44] One term is there. [08:45] Let's see. [08:46] I'm sorry. [08:47] Let's say something it has to come. [08:49] No. [08:50] And see when we approach for each thing they told us with the digital marketing teams. [08:54] They said so. [08:55] Something SEO. [08:56] SEO I think. [08:57] For ranking. [08:58] No. [08:59] No. [09:00] For me to turn up like everything should be in one page you're saying like in Google also [09:04] that HSU has to come not you designs. [09:06] Yeah. [09:07] For that it comes under the SEO search. [09:09] Yeah. [09:10] Everything is it's basically search engine optimization. [09:12] So when we are optimizing search engine in a way that it helps people find your business. [09:18] The right one get the right information. [09:20] So initially when we approach digital marketing people. [09:23] They just put it in three things. [09:26] One is like in Starface book you promote. [09:29] Other one is this SEO thing and then Google adds to get the ranking. [09:34] Like that they divided. [09:35] Is it something like that you're telling. [09:38] Yes but that's usually the wrong approach. [09:41] People do that to initially get you the leads and show you numbers. [09:45] But what it's like you're inviting someone to your home but you don't have anything [09:51] to serve them. [09:52] I mean as in you don't have everything to serve them. [09:54] You have certain things but they can still clearly see that there are certain things [09:58] missing. [09:59] So that's what happens when a customer comes to your page and sees that if you have [10:04] everything or not if you're active on Instagram or not. [10:07] If as in just like I said you might have lost some leads as well because of not [10:13] having a Google business profile page. [10:16] So what's necessary right now is you need to build a solid foundation in [10:22] terms of organic marketing. [10:25] You need to show your assets in the way that attracts premium quality people [10:31] because your work it clearly shows that you can attract premium clients. [10:35] So and sticking with low ticket clients is just a waste of time to you. [10:40] So that is where this that's where I would recommend to get a new website [10:45] completely. [10:46] I'll just show you a sample. [10:52] This is something that we've built for Design Laters. [10:55] This is plain and simple. [10:59] Design Laters is also some architecture company. [11:07] Yeah. [11:08] Where are they based? [11:09] They're based in Kondapur. [11:11] So they have they do it for the commercial interiors and as the [11:22] architecture part as well. [11:23] For the above and all it's just a regular picture. [11:37] All these are not actual their picture right? [11:39] Or is it their client picture? [11:40] It's their client pictures. [11:42] Yeah. [11:43] I doubt it. [11:44] I think it's AI generated. [11:47] Yeah. [11:48] It's AI generated. [11:49] No almost all the images are AI generated. [11:51] Yeah. [11:52] And that's the main problem facing in getting clients. [11:57] So that is what I was suggesting that because here in this website [12:04] the thing is that people when they see a particular design they [12:10] associate it with their own when they're looking for an [12:13] interior design they associate the assets that you have with [12:17] the quality of work you deliver and flooding too much [12:22] information or not using the right colors or having too [12:26] complicated of a logo. [12:28] All of these things also impact your overall visibility and [12:31] all. [12:32] Okay. [12:33] Coming to the logo. [12:34] If you're not happy with the logo right now I want to [12:36] change it to something better. [12:38] Yeah. [12:39] I have got the trademark registration all done with this [12:42] particular logo. [12:43] So why would you need a trademark registration at this point [12:48] of time? [12:49] Initially we thought it can be for interiors and products also. [12:52] I mean unless you're some you're afraid that someone is [12:55] going to copy it it's not a it won't be a point of concern [12:59] I don't see. [13:01] I think everyone has a chat jbt and a canva right now [13:05] anyone can create their own logo. [13:07] The logo which we have you can just modify it and maybe [13:11] give us some. [13:12] Yes it needs to be modified because it looks old and [13:16] that now we are realizing it but we started doing all the [13:19] marketing we just kept that on hold so in case you're doing [13:22] that that also we can touch. [13:25] So for that I would also like to understand if you'd like [13:29] to change the overall brand theme and all if that [13:33] is with you or are you fixing it? [13:35] What are you saying in terms of? [13:37] Maybe we'll hear your suggestion right? [13:39] What have you your research so far? [13:41] What is your suggestion? [13:43] As in from the brand perspective I have not done [13:46] a proper research because that will also depend upon the [13:49] kind of revenue you're generating the margins you're [13:52] generating based upon that we will figure out your target [13:55] segment of clients what kind of color coding will go [14:00] with them. [14:01] So again another process altogether. [14:04] So first I have to understand that if you're open to it [14:07] or not. [14:08] Open only. [14:09] You're open to it right? [14:10] Yeah. [14:11] If you want to get into a more premium segment. [14:14] Right. [14:15] Low budget one as you rightly pointed out the kind of [14:18] design she comes up with and the kind of material [14:21] she wants to put in. [14:23] Right. [14:24] The low budget ones are really not working out. [14:27] It has to be at least mid to high. [14:30] And another factor is your Instagram. [14:36] So also one more thing I wanted to understand is would [14:53] you like hear like you're showing in this page you [14:58] would like to put yourself as the face of the [15:01] design studio right? [15:02] Yes. [15:06] And would you like to speak in front of camera? [15:10] I'm shy now. [15:11] So yeah for that. [15:13] What do you have to do? [15:14] No actually we have a work around for that. [15:17] So you can just go and navigate to the place, [15:20] give a whole house tour and on the background you can [15:23] initially send us a one minute voice recording of yours. [15:27] So we will clone it and we will use AI to put your [15:30] voice itself in there. [15:32] It will look all natural. [15:34] Okay. [15:36] We can think of it. [15:37] I can speak. [15:38] I just don't like to speak in front. [15:40] So I'm scared. [15:41] I will come down this. [15:42] Right. [15:43] Right. [15:44] So we are thinking this is taken. [15:46] Because that will save you a lot of time also if that [15:49] works for you. [15:50] We can try maybe one later. [15:52] Sure. [15:53] Okay. [15:56] Now if you see this itself, this arrangement itself. [15:59] Exactly. [16:00] Is there possibility for us to upgrade it? [16:02] That's what I was getting into. [16:04] But we won't have such works now. [16:16] Even if you have I have not posted like this. [16:19] Yes. [16:20] So these are just images from design light as the [16:23] previous period. [16:24] Okay. [16:25] So this is what we follow. [16:27] We follow a particular, we have a particular set of [16:32] designs set for carousels and posts. [16:36] We don't go beyond that. [16:38] Because once you go beyond that, you will not find this [16:41] uniformity. [16:43] So you have posters and then you have the reels. [16:46] And carousels as well. [16:48] And carousels. [16:49] What is carousels? [16:51] So here we are giving them a material study. [16:57] This is book matched marble. [16:59] Carousels is basically multiple images at once. [17:03] Okay. [17:04] Post such images. [17:05] Some ideas of design elements. [17:07] Right. [17:08] Either it could be design elements or something that you [17:10] want to show in it. [17:11] But this content was prepared by them? [17:13] No, no. [17:14] It was all prepared by us. [17:15] They just give us the images. [17:17] Okay. [17:18] And we turn it into carousels. [17:21] This is a post, a sample post. [17:26] And this is a video. [17:29] Are there any real, this is real pictures? [17:32] As in post. [17:33] Air? [17:34] Yeah, yeah. [17:37] But these all have been generated through images [17:40] itself. [17:41] Yeah, they generated it. [17:42] They gave it to us. [17:45] So if they give you dump of all of, all of work. [17:48] Right. [17:49] Which we have done till date. [17:50] So you will be able to pick and choose which [17:52] one will go where. [17:54] Yes. [17:55] Not just that. [17:56] But also do it on the basis of altering it. [18:00] We strategize as per the work. [18:03] If it looks good, it goes on particular days. [18:06] If it's a mediocre work as per you, it will go on [18:10] certain days. [18:11] We will see which days it will do the best. [18:13] And those days we will push the best content. [18:15] The rest of the days we will push the content that [18:18] will act as a reminder for your audience. [18:23] Because what happens is with most of the design studios, [18:27] they post once or twice a month. [18:30] What happens is when someone is looking into their [18:34] Instagram page, they might not think of you [18:37] immediately when someone is asking for a suggestion. [18:41] But when your posts keep on popping up, [18:43] it creates a familiarity with the logo and [18:46] with the content. [18:48] You have done for design lattice architecture [18:56] for any other architectural forms or [18:58] interior design? [18:59] Gravity interiors. [19:02] We just started as in, we haven't... [19:05] How have you helped them? [19:07] We haven't gotten into that stage yet. [19:10] He is a friend. [19:11] For both? [19:12] For design lattice I have just worked on the [19:14] website. [19:15] And currently I am offering them this [19:18] Instagram service as well. [19:21] So, yet to close on that. [19:24] But as in designs, apart from this, [19:28] I have worked in the other fields. [19:32] I am working with taroni clothing. [19:34] You have an idea, right? [19:37] So there are 18 stores across India. [19:41] And... [19:44] Sharad City Monument. [19:46] Sharad City Monument. [19:50] Another client is Swasthik well-being. [19:54] They have around 100 CR network company [19:58] and I am working for them as well. [20:01] So for us, how is it going to benefit [20:03] the worship? [20:04] How are we going to opt for you? [20:06] So what are the... [20:08] How do you see this going? [20:11] So first thing is that 90%... [20:14] I am not sure if 90% is also a big number [20:17] enough to describe the digital marketing [20:19] agencies that you see now. [20:21] Most of them, they do that because [20:23] they couldn't get into any other job. [20:25] You will find all degree graduates [20:27] or some people who haven't even [20:29] completed degree. [20:30] Because digital marketing is such [20:32] space where you can penetrate [20:34] without a proper degree as well. [20:36] And what's happening is everyone has [20:38] a template set of way to do things. [20:41] It's like one size fits all for everyone. [20:44] And that doesn't suit with companies. [20:47] What we are good at is [20:49] in the market research, [20:51] in understanding your customer, [20:53] in understanding what goes with it. [20:55] And in the areas that we lack, [20:57] we have AI to give us... [20:59] to do our deep research for us [21:01] and give us the results. [21:03] And that's the reason why... [21:07] If you can check, [21:22] we are almost in the [21:24] first of this page as well [21:26] and first in terms of website as well. [21:31] And that is how even you found us, right? [21:33] I am still not clear [21:37] what are you going to deliver [21:39] in terms of market penetration, [21:42] what is your idea [21:44] how are you going to generate, [21:46] help generate leads for us. [21:48] So like I said before, [21:50] inviting guests to our [21:52] page or our brand, [21:54] we need to have a stable foundation first. [21:56] We need to have a good Google business profile. [21:58] We should be able to rank the Google business profile [22:00] in the top five, in the locality. [22:02] The idea is to rank [22:04] first within a financial district [22:06] and in the second phase, [22:08] which will be coming from the second month onwards, [22:10] then we will be focusing on the nearby areas. [22:12] So one website, [22:14] website is one thing, [22:16] Google business profile is another thing [22:18] and building a good looking grid [22:20] for an Instagram page [22:22] for people to come and see [22:24] that they are doing good work [22:26] that would be the third phase of thing. [22:28] So [22:30] basic idea is to have [22:32] all this strong foundation first. [22:34] Once we have that, [22:36] what happens is even if you are paying for the ads, [22:38] you turn them [22:40] end up paying less [22:42] because your pages are already ranking in the top. [22:44] You don't need as much optimization [22:46] as a person [22:48] who is a business that doesn't have [22:50] this basic foundation with them. [22:52] What your older agencies [22:54] have done wrong is that [22:56] they started right away with ads [22:58] or Google ads. [23:00] But that's not how you are supposed to do unless [23:02] you have a strong foundation here. [23:05] Because [23:07] your work is really good. [23:09] Your portfolio is good. [23:11] But that portfolio needs to be presented in the way [23:13] that it deserves as well. [23:15] That is where we are lacking right now [23:17] the main focus area should be. [23:19] So you are talking about [23:21] Google business profile and Instagram. [23:23] And website. [23:25] Any other methods [23:27] you would adopt for the market penetration? [23:29] For market penetration [23:31] we will be eventually going for the [23:33] Instagram ads and Facebook ads. [23:35] From the third phase as well. [23:37] From the third phase [23:39] once we are done [23:41] with the foundation of [23:43] our basic brand [23:46] because [23:49] and [23:51] how about like these societies [23:53] like [23:55] Provincia is there [23:57] where we are also moving in. [23:59] These are all just [24:01] handed over properties right. [24:03] There are thousands of people [24:05] who are into this. [24:07] How do we adapt that market? [24:10] I am getting to that. [24:16] Are you following the similar kind of thing [24:18] when you design like this [24:20] with the website? [24:22] No, it is just with the website. [24:25] Although they have asked for a proposal [24:27] and I have just given it. [24:29] You have a team behind you? [24:31] We have a couple of more. [24:33] We are a team of 3. [24:35] So you 3 deal with? [24:37] I deal with [24:39] the basic market research [24:41] speaking with the clients [24:43] and my other [24:45] first teammate [24:47] she deals with [24:49] the clients [24:51] and the other guy he deals with the website. [24:53] And to follow up with me [24:55] and get the details about who will be doing it? [24:57] Mostly I will be doing it. [24:59] If it is very specific [25:01] or anything then [25:03] it will be either my website guy [25:05] or the social media person. [25:07] They will be sending you the [25:09] media as well for approvals. [25:13] So as per era there are [25:15] total of 15-11 [25:18] flats that have been sold [25:20] by March 2027. [25:22] So this is the kind of research [25:24] also we do. [25:26] What we do from here [25:28] is that [25:30] that no other agency does [25:32] and how we differentiate ourselves is [25:34] we target [25:36] market. As per the number of [25:38] leads that we possibly have here [25:40] we target those particular societies [25:42] with [25:44] Instagram and Facebook ads. [25:46] Google is not something that is really [25:48] reaching there. [25:50] It is a bit expensive. [25:52] We will get to that in the next stage [25:54] when you have enough clients on your hand [25:56] and also you can go for [25:58] I don't understand [26:00] like 1500 [26:02] is yet from the air [26:04] how many handovers are happening [26:06] but how do you reach them through the [26:08] Instagram company? [26:10] We can target location based marketing. [26:12] So once you [26:14] In Instagram and creating the ads [26:16] Yes. [26:18] How do you do that? [26:20] In the ads itself you can [26:22] select the locality and what [26:24] radius you want to market. [26:26] So based upon that you have to [26:29] do other customizations as well as per [26:31] the target segment. [26:34] As per the target segment you start understanding [26:36] what the age group is, what their income is [26:38] and all those things and what their interest is [26:40] what are the keywords that they are searching with. [26:42] And once you have all that data [26:44] you can just directly specifically focus [26:46] on them and push it to them. [26:48] At this part I have a doubt [26:50] because the previous agency also told me [26:52] the same thing which you have told. [26:54] They will target the audience [26:56] when they are posting the Instagram ads [26:58] they will [27:00] society is also like how you say this age group [27:02] but that didn't seem to happen. [27:04] They didn't do it. [27:06] After we started it, they didn't do it [27:08] even to generate a proper ad [27:10] was taking their time. [27:12] So I had to call up and get them [27:14] to do too much work. [27:16] So the whole point was that [27:18] we have thousands of photos [27:20] we know the market [27:22] we know the societies [27:24] like we have friends in almost every society [27:26] so [27:28] if we were to post ads whether through Instagram [27:30] or through the WhatsApp groups etc [27:32] which one will click [27:34] with the audience [27:36] which one is going to grab the attention [27:38] how should we market. [27:40] So that's something you are looking for [27:42] and your help. [27:44] She had to sit down [27:46] say this photo is good, this photo is not good. [27:48] I like the way you have presented [27:50] even for your website [27:52] I think your approach to this is [27:54] somewhere will be helpful for me [27:56] because I didn't want to sit and design [27:58] the entire page and all [28:00] so I wanted somebody to do that [28:02] and they were not able to give that output [28:04] you are somehow looking nice only [28:06] whatever he has shown for design [28:08] so that part I liked [28:10] but you will have to do it [28:12] it should not be like I don't know whether you have done it [28:14] or your design life as people have helped you out for it [28:16] no no it was completely art design [28:18] completely and they did give us some inspirations [28:20] as in this is how we want the page [28:22] to look like [28:24] and we did it better than that [28:26] that's the feedback we got [28:28] and you can also give us any sort of inspiration [28:30] and you can [28:32] show us any website that you think [28:34] or certain elements in a website that you think [28:36] are really good and I am 100% sure [28:38] it should be on a website [28:40] that kind of skill you can have from us [28:44] and also one more thing the main thing [28:46] is for you to rank in the locality [28:48] in terms of websites as well [28:50] like you were able to find me [28:52] your customers should be able to find you as well [28:54] so that is where [28:56] you can imagine the number of digital marketing agencies there are [28:58] and still a guy [29:00] who built a website two months back [29:02] is ranking first [29:04] so that still shows my credibility [29:06] and that is what I can do for your business [29:08] as well [29:10] and even from [29:13] from a Google business perspective [29:15] I haven't given you enough information [29:17] but that is another area [29:19] that we are really excellent [29:21] in my previous company I worked [29:23] with Whitecoats [29:25] it's a doctor based marketing [29:27] channel, sorry it's a company [29:29] so I had [29:31] 1400 of the [29:33] Google business profiles under me [29:35] and out of those 1200 [29:37] top 3 [29:40] so now there is a 90% chance that you will be in top 3 [29:42] and like you just [29:44] seen I have zero reviews here [29:46] I have zero reviews, no reviews [29:50] and still it's ranking on top [29:52] and which is a really great thing if you are [29:54] so is it paid or? [29:56] no it's not paid [29:58] if it's paid then you can see sponsored [30:00] sponsored will come [30:02] these are not paid [30:06] and that is how it helps as well [30:08] it has helped [30:10] this one clinic, vicinity clinic [30:12] and they used to get around 70 calls a day [30:14] and once [30:16] I started optimizing it and they started [30:18] ranking in the top 3 [30:20] now they are getting around 3-400 calls a day [30:22] ok [30:26] now if we have to proceed with you [30:28] what is the proposal or something [30:30] that will be forwarding us [30:32] so there are a couple [30:34] of plans that we have [30:41] so [30:43] so worship is around for us [30:45] so [30:47] the videos [30:49] pictures generally [30:51] he will be able to [30:53] keep it all in mind [30:55] more than that he will be able to give us a [30:57] track of what the things are happening [30:59] because he will always be there on the site [31:01] he is like our person [31:03] so he is going to be having a complete track [31:05] so we want him also to promote [31:07] to some extent and get the things [31:09] promote as in [31:11] if you want some details as per [31:13] the site or something we can help him [31:15] we can ask him to do that [31:17] yeah that would be very helpful [31:19] site progress updates [31:21] or finished project updates [31:23] so worship will have full access [31:25] to the work that we are doing [31:27] so the reason why we wanted him [31:29] to be here also was to [31:31] just introduce [31:33] also to give an idea of what we can do [31:35] how can we coordinate through worship [31:37] in terms of the content that you need [31:39] right [31:41] design content will be through me [31:43] but anything regarding the site [31:45] materials which we are getting from the factory [31:47] something from the factory [31:49] like I will want even the work progress [31:51] on all coming now in the Instagram also [31:53] you can give me some kind of [31:55] contents what you need from us [31:57] then we can maybe see how we can [31:59] get it done [32:01] every month start of the month [32:03] you will get a strategy [32:05] how we are planning the months [32:07] months content [32:09] and that we will be sharing [32:11] with you and each of the [32:13] content will share [32:15] what is required from you [32:17] when the approval will be coming [32:19] and when you should be approving it [32:21] mostly what we will do is we will [32:23] plan the whole thing of the month [32:25] before the month itself [32:27] and you will get the whole data [32:29] it will be all automated [32:31] you just have to click on the checkbox [32:33] and it will be approved [32:35] so all the information [32:37] that you share with us everything will be automated [32:39] everything seems okay but I think [32:41] your budget is good [32:48] I will need to know the package now [32:50] sure [32:52] we are not really heavy on pocket that [32:54] I think so probably [32:56] I am just thinking because everything is automated [32:58] you are going to be doing this I need to know [33:00] the package because we have [33:02] digital marketing teams it is not like if not [33:04] so I do know what all you are covering [33:06] you are covering the SCU everything right [33:08] what is your [33:10] if I am going to score you [33:12] what parameters would I score [33:14] the business parameters [33:18] how do I measure [33:20] having you as helping me [33:22] what are your typical [33:24] business parameters [33:26] for you to gauge me in [33:28] weekly business right [33:30] we will share you with all the KPS [33:32] like in terms of website [33:34] we will be sharing you the rankings [33:36] within this duration we will be ranking you here [33:38] that thing we will be promising [33:40] so website ranking is one [33:42] KPS [33:44] so our focus should be [33:46] Google business profile to rank on the top [33:48] website to rank on the top [33:50] and for that we will have to pay them [33:53] the Google [33:55] no no no you don't have to this is all organic [33:57] you just have to pay me [33:59] so that is KPS number one mix [34:03] so Google business profile like I said [34:05] ranking of Google business profile as well [34:07] and ensuring all the [34:09] data is intact across all the platforms [34:11] and [34:13] apart from that I miss the main thing [34:15] so what other [34:17] digital marketing agencies they are not doing [34:19] is AI SCU [34:21] right now if you type in AI [34:23] you can see us even with zero reviews [34:25] so that is the difference we can also create [34:27] your business [34:29] because AI is something that people use a lot these days [34:31] they are all dependent on AI based [34:33] results [34:35] and when they search for it [34:37] and other agencies mostly [34:39] 80-90% of the agencies are not working on the AI [34:41] even if they are doing [34:43] I am not sure if they will be able to do at this level [34:45] because what you are getting from [34:47] an ex [34:49] EY consultant senior consultant is that [34:51] you have someone [34:53] who understands the business [34:55] from a business perspective is not thinking from [34:57] from a monetary [35:00] perspective or a templated perspective [35:02] so it is something that [35:04] really works out for you as [35:06] something that you can just put your [35:08] that you can take this task [35:10] off your head will be your [35:12] marketing brain for you [35:14] and I have enough I believe [35:16] I have enough credibility to say that I can take care of that [35:18] because I have worked for [35:20] apart from EY I have worked for Amazon [35:22] and I have worked for TCS [35:24] I have worked for Tecma Indram [35:26] I have worked for Amazon twice [35:31] and KPA is in terms of [35:33] what it means to your clients [35:35] like website and all is one [35:37] but it should result in a tangible growth [35:39] for us lead generation [35:41] business [35:43] ramp up or turn over increase [35:45] how we use [35:47] see yourself [35:49] so first thing is that one thing we can first [35:51] I get is Google business profile [35:53] that I am not [35:55] guaranteeing 100% that you will get the top tier [35:57] clients there [36:00] but before you do this Google should the [36:02] Instagram page and your website be already [36:04] done because once you do [36:06] the Google thing everybody will approach you [36:08] and that time if those two are not [36:10] properly done then you are already [36:12] showing them what is not done [36:14] so I think your Insta and the website [36:16] should be done first right [36:18] then the Google [36:20] Google should be done alongside [36:22] because optimization will again take time [36:24] and meanwhile we will get [36:26] these assets ready [36:31] so there will be push from your side [36:33] and you will be able to take care of this part right [36:35] it won't be my headache now [36:37] no it won't be [36:40] I don't want it to be my headache [36:42] at the same time I want it to be budget friendly [36:44] that part you [36:46] which is okay but I am still not getting [36:48] how is that going to help me [36:50] like I am on top tier [36:52] so top tier [36:54] is that you will get more calls and [36:56] your visibility will be high [36:58] whenever someone searches on the web [37:00] but where we [37:02] can tell you tangibly [37:04] that you can get leads is from the [37:06] 3rd month onwards when you start with the [37:08] Instagram ads because I don't think [37:10] there is any agency that would promise you leads [37:12] without ads [37:14] that is not something that [37:16] is even [37:18] now for the ads generally what is the budget [37:20] normally [37:22] for your business [37:24] we have predicted to be around [37:26] 35 to 50 [37:28] for the first 2 months [37:30] per month [37:32] yes for the first 2 months [37:34] and once we are [37:36] there [37:38] we also charge [37:40] depending on [37:42] that will be [37:44] usually our charges on the low [37:46] it is not like if it is 35 to [37:48] 50 you can take somewhere [37:50] on the ballpark of year 50 [37:52] it is usually on the lowest [37:54] and [37:56] the thing is [37:58] initially what happens is [38:00] Instagram needs some time [38:02] to understand who are good customers [38:04] or else what happens is [38:06] what most digital marketing agencies do is [38:08] they just keep showing it to everyone [38:10] and you will get junk calls [38:12] you will not get the calls that you [38:14] we get vendor calls what the client calls [38:16] those are junk calls [38:18] I am getting that often even from [38:20] normal whenever we are posting any reel [38:22] I am getting calls but these are all coming from [38:24] vendors and I think that is coming [38:26] from Instagram only it is not from [38:28] any other approach because I am not marketing [38:30] any other way it is more Instagram only [38:32] I have been targeting till now [38:34] without ads or without ads [38:36] without ads just posting reels [38:38] sometimes you do boost [38:40] for you to get rights [38:42] so that time whatever calls I am getting [38:44] are all vendors [38:46] I want clients [38:48] and that too targeting like how you said [38:50] the ads will be put on that particular [38:52] but still I feel 35 to 50 is very high [38:54] for me [38:56] for the first two months we have to take that chance [38:58] yes because [39:01] if I want to cater to [39:03] high ticket clients I should have that money [39:05] as in everyone is trying [39:07] to go to high ticket clients [39:09] so we have to be competing with our competitors [39:11] I will be giving you that number [39:13] what would be our budget [39:15] but what happens is [39:17] unless you [39:19] talk with [39:21] well established clients [39:23] you don't understand [39:25] if you don't allow [39:27] you won't reach them [39:29] initially you have to [39:31] try giving it to everyone [39:33] and from those when we start [39:35] getting good clients that is when [39:37] Instagram starts [39:39] putting them in a leash [39:41] after that [39:43] it will reduce the amount [39:45] significantly [39:47] it will reduce by 50% [39:49] so we can pay [39:51] 15,000 [39:53] 15 to 20 [39:55] this is only for ads [39:57] only for ads [39:59] see the thing is [40:01] search base [40:03] I don't know how much [40:05] it's going to land up in each generation [40:07] it will be more [40:09] direct marketing [40:11] marketing approaches [40:13] it has to go into these [40:15] owner groups [40:17] or this kind of client [40:19] so my gate applications [40:21] premium apartment societies [40:23] usually my gate ads is something that [40:25] people go with [40:27] and there will be other channels [40:29] even for that it will again [40:31] go to payment right [40:33] even if you have to go to my gate [40:35] now this google, this instagram thing [40:37] if we are able to connect with people [40:39] then only you can go to my gate also [40:41] they have to come back here only [40:43] problem is sometimes [40:46] what we face is not everybody are having [40:48] Instagram, I mean at least this apartment [40:50] owners whoever we are targeting [40:52] like if you put in Rajapushpa [40:54] the ads [40:56] I can send one reel with Instagram connected [40:58] and I can send a normal video [41:00] I think more people now even my husband [41:02] does not have an Instagram account [41:04] so even he sees the video [41:06] but he does not see the [41:08] reel so it should go like a video [41:10] and on top of it [41:12] you give the insta reel [41:14] like people wanting to see insta reel [41:16] can go but it's convenience [41:18] where do you want it to mark [41:20] I wanted it to mark it in Instagram [41:22] because I was thinking that is the field [41:24] I mean that is the where you can mark it [41:26] but there are clients now [41:28] say my husband is not even there in Instagram [41:30] there are people who are not [41:32] in Instagram but are apartment owners [41:34] and they are in the higher end apartment owners [41:36] so how am I approaching them [41:38] in that case what happens [41:40] he nor his friends nobody have [41:42] Instagram accounts [41:44] but as far as I know [41:46] I thought that was the marketing media [41:48] no I think it should be convenience first [41:50] the moment I see an ad [41:52] if I can open a video [41:54] and then after the video there is an insta reel [41:56] I want to see more of the work [41:58] I go into the website [42:00] or the insta profile something [42:02] but first thing is how do you [42:04] immediately connect in 30 seconds [42:06] so connecting [42:08] with people in the segment [42:10] of Mr. Vinay is there is a problem with it [42:12] that it's very [42:14] expensive it gets very expensive because those [42:16] kind of searches you will most probably [42:18] search on Google search right [42:20] but I prefer [42:22] like if I am in a WhatsApp group [42:24] within my owner's community [42:26] so if there is a video someone [42:28] like that's how the ads come [42:30] they post a video [42:32] along with it there is insta link [42:34] but you are able to open my videos [42:36] which I am sending to you [42:38] that is public account means it should open [42:40] in that video I cannot open [42:42] your other videos [42:44] unless I have [42:46] so what happens is [42:48] it is not on the platform [42:50] if they are not on Instagram [42:52] then we have to show it on Google search [42:54] but Google search will become expensive [42:56] very expensive [42:58] more than Google search [43:00] that is the strategy where you are giving [43:02] a very impactful [43:04] short reel within the WhatsApp message [43:06] and then [43:08] along with it give a [43:10] insta reel or website [43:12] links [43:14] so the moment I see WhatsApp [43:16] message if there is a video I click on it [43:18] if it [43:20] if it clicks with me [43:22] then I go into the website link [43:24] which is there along with the video [43:26] or I go call the number [43:28] and the instant connect is what we should have [43:30] right [43:32] there are two kinds of profiles [43:34] one people seeking convenience [43:36] this is your direct marketing [43:38] and second is someone who searches [43:40] has time to go into insta [43:42] and all that [43:44] one you are saying we have to [43:46] go everywhere whenever they search [43:48] that's okay [43:50] but how do you do the direct marketing [43:52] and which clicks [43:54] it should click in one minute [43:56] so the convenience [43:58] and in fact [44:00] so basically you are saying [44:02] we want to present it on WhatsApp [44:04] yeah in some societies [44:06] whether it is in my way [44:08] we have been asked in Raj Pushpa [44:10] Inferior [44:12] so there we will send one reel [44:14] or whatever video we are saying [44:16] that itself he wants it to be designed [44:18] in such a way that it is very impactful [44:20] and people want to go and see further about you [44:22] what reels I am doing in insta [44:24] not everyone [44:26] but how does that reach or that [44:28] particular video connect so much [44:30] that they don't have to take too much effort [44:32] to see it, read it, understand it [44:34] but still get connection [44:36] but I think [44:38] that if he is continuously doing it [44:40] then maybe the impact will be more [44:42] that's when it starts [44:44] but because [44:46] even in WhatsApp channel [44:48] like one day we post a reel [44:50] as a video [44:52] insta link and all which people can go [44:54] after watching the video [44:56] in one week we should have [44:58] a collage of [45:00] 20 photos or something [45:02] like with so much amount of work [45:04] that she has done [45:06] for 4-5 weeks like [45:08] every week 2-3 times [45:10] if we are able to post in the WhatsApp group [45:12] of the owners so that should also [45:14] create some kind of interest [45:16] amongst the audience [45:18] so what I am trying to say [45:20] convenience also matters [45:22] if it is immediately accessible [45:24] then once you generate the interest [45:26] then people will take the pain [45:28] to go into the website [45:30] or the insta profile [45:32] so what we can do is we can [45:34] add your media the ones that you want to [45:36] dip it and add your WhatsApp link down there [45:38] and WhatsApp [45:40] if you are able to converse [45:42] completely then it's fine or else [45:44] we can also have an automated chat [45:46] where it talks [45:48] about all the features that you have [45:50] all the information that you give on the website [45:52] or information that we have in the public [45:54] everything will be [45:56] learned by the AI [45:58] and it will talk on your behalf [46:02] or else you can do a [46:04] basic nurturing like [46:06] most of the things they will ask [46:08] one will be the budget, time frame [46:10] what else they will ask [46:13] that's all and the materials we are using [46:15] these three should be covered [46:17] now when in my website there is one page [46:19] there is one some document [46:21] where they can fill in what they want [46:23] in that [46:25] these three covers [46:27] maybe interest will come [46:29] because that is what everybody will target [46:31] how much budget and in that we can maybe [46:33] have three variations [46:35] the lowest a little bit and then the higher range [46:37] yes definitely [46:39] then it may work [46:41] whenever you post on the group what happens is [46:43] they will just click on the WhatsApp [46:45] link it will directly pop up [46:47] a message for them [46:49] like welcome to [46:51] H2 designs and [46:53] how we may help you [46:55] it's a business account [46:57] I need to go now [46:59] but another point that I had [47:01] was like one is the owner's group [47:03] direct reach [47:05] Insta anyway you said the [47:07] digital way of marketing [47:09] as part of your market research [47:11] how can you help us connect [47:13] with builders [47:15] maybe not my home or Rajapushpa [47:17] kind of scale they wouldn't entertain [47:19] but [47:21] tier 2 [47:23] or small scale builder [47:25] like a villa venture [47:27] which has about 100 villas [47:29] so how do you approach them [47:31] how do we position ourselves [47:33] as their preferred [47:35] interior partner [47:37] so currently we have [47:39] I am associated with [47:41] like I said they are also into [47:43] constructions [47:45] not exactly constructions but reselling [47:47] the plots [47:49] they are another business [47:51] vertical is that [47:53] so how I have connected with the [47:55] reselling plots is it [47:57] yes [47:59] so it's something into real estate only [48:01] yes [48:03] maybe they should connect us [48:05] that's one through referral [48:07] but in general how do you [48:09] how can you help us connect [48:11] or make us the preferred [48:13] partners of some builders [48:15] that will be another approach again [48:18] now we are going to reach them [48:20] that you are going for bulk right [48:22] so what I am really looking at [48:24] is digital mode is one [48:26] but your direct marketing [48:28] is also quite impactful that way [48:30] like posting whatsapp [48:32] seeing your marketing as a whole [48:34] he wants you to come with a [48:36] strategy where we can approach [48:38] the clientel now for example he is talking about [48:40] builders then the [48:42] normal apartment owners then commercial [48:44] so he wants you [48:46] to research on our brand [48:48] how we can grow and give us different [48:50] not just instagram or something [48:52] he is asking you how we can reach all those [48:54] people so if there is any other [48:56] proposal other than our website [48:58] instagram or the google search [49:00] is there any other direct approach [49:02] where we can connect to all these builders [49:04] and for that they want a research from your end [49:06] we want a research from your end [49:08] for our growth see [49:10] what we are looking at you for [49:12] its just not for digital marketing [49:14] general marketing as such [49:16] to reach the audience we are [49:18] looking for and to grow [49:20] so how you can help and I want [49:22] an idea of his package also [49:24] yeah that one I will speak [49:26] but underlying what I would want [49:28] you to go back and think through [49:30] is how do you make this business 10x [49:32] from where you are [49:34] if you can tell us [49:36] how you are working [49:38] what kind of strategy [49:40] I don't usually go with 2x [49:42] like you said 10x is always my goal [49:44] that's what 10x is why I said [49:46] so if you were to make it 10x [49:48] what is the strategy you recommend [49:50] like this is [49:52] now we have got a perspective [49:54] what we are thinking [49:56] what clientel we are like [49:58] not definitely Luen will not work for her design [50:00] nor the kind of material she goes [50:02] we will compromise on that [50:04] so it has to be good [50:06] mid to high range budget people [50:08] and [50:10] so how do you position us [50:12] like how can we build the brand [50:14] how can we do [50:16] that reach so that we gain the [50:18] market penetration [50:20] that we want you to research [50:22] I don't think you have an answer [50:24] one thing [50:26] the first stage of the research I do have [50:28] as in the [50:30] research that are currently going on [50:32] which would be a very important factor [50:34] in that aspect [50:36] because those are the first target for us [50:38] we just find worship [50:40] if you ask me probably [50:42] I will also get that information [50:44] it's not very difficult to get [50:46] but how do you position [50:48] from there [50:50] how do you create the brand image [50:52] how do you convert all of this [50:55] into real leads [50:57] because right now we haven't done [50:59] sales [51:01] whatever business we have done [51:03] we haven't got any leads [51:05] as such [51:07] because we haven't done it that way [51:09] so far but now we have positioned [51:11] well enough [51:13] to really scale up from here [51:17] I've actually done a good research [51:19] on that friend thinking from [51:21] an interior studio perspective [51:23] and the best that I could find is [51:25] like you said connecting with [51:27] all the primary builders [51:29] the big scale builders [51:31] or medium scale builders speaking [51:33] first thing is cold email [51:35] for the higher [51:37] the higher ticket clients [51:39] for bigger brands like [51:41] Arch Pushpa and all [51:43] how are you connecting to that [51:45] cold email I don't know how it's going to work [51:47] email [51:49] cold outreach [51:51] so let's do this [51:54] I'm in a hurry today [51:56] I want to again meet you next week [51:58] she's also traveling she'll come back [52:00] but if you could just [52:02] think through a bit more [52:04] then come up with your complete [52:06] strategy how you're going to [52:08] help us out then let's also [52:10] talk about your budget [52:12] what it's going to cost [52:14] we'll take it from there [52:16] you will have to give me like [52:18] three plans or something [52:20] even in your proposal [52:22] because the initial approach [52:24] which you have told so far is something [52:26] to do that part [52:28] now further which he's asking us direct [52:30] to the builders on that part you'll have to do [52:32] some research and get back to us [52:34] so when you're doing the proposal also [52:36] like when you're talking about the package [52:38] I want to know which part comes [52:40] and how much the package is going to take [52:42] because I will need a split up maybe [52:44] not just completely one package and [52:46] that is what we have to go forward [52:48] okay I will need a split up to understand [52:50] how it is going because you have worked with [52:52] bigger people also [52:54] we want to grow so big [52:56] okay and that is why we are trying to [52:58] recruit you also so you just let us know [53:00] your proposals and things like that [53:02] so far the website partner I've understood [53:04] that part is clear with me [53:06] but this approach which we are thinking may be [53:08] helpful for us is directly to the builders [53:10] that part we have to figure out and you also have to [53:12] figure out if there's any other way we can [53:14] reach to those kind of clients [53:16] so and get back to us [53:18] yeah so I think [53:20] direct builders is one and [53:22] within our friend circle we have access to [53:24] the owner's group of many [53:26] apartments [53:28] being handed over to apartments [53:30] so we have that direct channel access [53:32] and of course the insta [53:34] google search and all that [53:36] flyers will not help no? [53:38] flyers going to the [53:40] apartments giving it to them [53:42] this in this [53:44] it won't [53:46] they'll definitely put your instagram or [53:48] website that will be the first thing for them [53:50] okay so [53:52] this is the ask [53:54] and more importantly [53:56] time is a big factor for her [53:58] she wouldn't be able to [54:00] tell you which photo is nice [54:02] which will connect with the customer [54:04] like that's something we have [54:06] that will be totally automated [54:08] you'll just get a link [54:10] what are we are posting you will share [54:12] a draft before it is posted right [54:14] after my approval only no I just posted [54:16] yes [54:19] everything will be sent to you at one go [54:21] the start of the month [54:23] whenever you find time you can just [54:25] is there any number of reels or number of things [54:27] that you will be showing it on the proposal [54:29] yes so there are two plans [54:31] we either go with 12 reels [54:33] as in 12 [54:35] assets or 16 assets a month [54:37] and each asset would be like [54:39] two posts one carousel [54:41] one reel that will be a bundle [54:44] four bundle [54:46] okay [54:49] that would also mean you will do the [54:51] write ups and stuff [54:53] carousel and nothing [54:55] yes everything from the content [54:57] itself [55:01] so you will not find any sort of grammatical errors [55:03] or anything because everything will be [55:05] verified through here [55:07] and because that adds a very bad [55:09] reputation for any business [55:11] and [55:13] showing your work in the best [55:15] possible is what we are aiming right now [55:17] but [55:19] I understand your point [55:21] even from [55:23] even we as an agency we are trying to [55:25] build the business rather than [55:27] provide digital marketing services [55:29] for us business KBS are more important [55:31] that's what is going to bring us more business as well [55:33] we think from that perspective [55:35] itself and that's the reason why we have done [55:37] all this research or else I could have [55:39] come with a templated idea like [55:41] any other digital marketing agencies do [55:43] I think we didn't have chance [55:47] to go through your complete research [55:49] I will share it on [55:51] your email [55:53] can go through it [55:55] we can connect again over zoom on [55:57] Saturday she is in there [55:59] but I can go through the work [56:01] research that you have [56:03] it's very important [56:05] zoom or that kind of call [56:07] she is back in town on Monday [56:09] Monday [56:11] then probably next week [56:13] let's have another meeting [56:15] right now I have a very good client [56:17] my target clients are like that [56:19] they are little lesser problem [56:21] and this work is really good scale [56:23] and it is high end [56:25] so I am looking at that kind of clients [56:27] and how are you building brochures [56:29] and what's your strategy [56:31] till now it's only referenced [56:33] so you are not even providing them [56:35] with any brochures or anything [56:37] till now I have not got any project [56:39] to that kind of marketing [56:41] I have only got through reference [56:43] I finished my apartment interior [56:45] I circulated that video in that apartment [56:47] this is the written client which I am talking [56:49] the waiting menu client [56:51] now they have given me another big office [56:53] they have given me their residence [56:55] so those are all scaling up but they are that clients [56:57] it's only through references [56:59] now I am looking how to market it [57:01] but I want that kind of client [57:03] because it's lesser of problem [57:05] and it's more one project [57:07] their design sense everything is very nice [57:09] so it's helpful for me also [57:11] so how many projects can you accommodate [57:13] both the team as in when my projects are coming [57:15] it's now right now [57:17] the target here is at least [57:19] 4 to 5 parallel [57:21] projects [57:23] so that is the target [57:25] in Chennai already 4 to 5 [57:27] is going on [57:29] so monthly we are talking about [57:31] right [57:35] but what I am having in Chennai is architecture [57:37] so it will take time [57:39] I think we need leads [57:41] we need enquiries to come our way [57:43] so even if you convert 10% [57:45] of that [57:47] so if we need 4 [57:49] per month at least 40 enquiries [57:51] have to come [57:53] right now I have 4 architects with me [57:55] I am looking for scaling up to another 3 more [57:57] but based on the projects I am getting [57:59] then if you are looking at [58:03] around 40 leads as in good quality leads [58:05] then the overall spending [58:07] on Instagram would increase to a certain extent [58:09] no right now we start [58:11] with what you have told [58:13] based on those leads we will be able to scale up [58:15] yeah yeah [58:17] if we put up too much now [58:19] then sudden growth also is not [58:21] no no no we too [58:23] those first 2 months are [58:25] explicitly why we are [58:27] actually all this in mind when you are doing the proposal [58:29] so that we can even if it is taking 6 months time [58:31] I want the growth to be there [58:33] it cannot be sudden growth like this [58:35] even if I put everywhere and I don't have staff [58:37] or I am going to run around for organizing [58:39] we have good projects right now [58:41] in Hyderabad we are not able to market yet [58:43] properly it is only coming [58:45] through reference and then the clients keep falling down [58:47] it is not the very good clients which we are getting [58:49] so I don't want that [58:51] I don't want too much budget oriented people [58:53] because they are not going to experiment and design [58:55] and it is going to be rented I don't want that kind of project [58:57] so that is why we are approaching you [58:59] yeah [59:01] definitely yeah and our clients [59:03] the target clients would be over 35 years of age [59:05] and earning [59:07] having a certain group of income [59:09] that is how we target as well [59:11] or these NRI people [59:13] those are quite [59:15] a target for interior studios [59:17] NRI people [59:20] so I think you have got a perspective [59:22] so let's connect again [59:24] Saturday I am okay to do a zoom call [59:26] if you want to show what you have done [59:28] and maybe the packaging also [59:30] then I can have a call with him [59:32] and then we can start how [59:34] so let's speak again on Saturday over zoom [59:36] and then next week when she is back [59:38] you will have developed it further [59:40] and then you give us your final proposal [59:42] how it is going to be [59:44] okay [59:46] alright thank you